nurture

Developed primarily through Adobe XD & Illustrator, this project provided a response to the problem held by a user who desired an easier and more effective to handle plant management at home. As this user was very new to the world of caring for plants, they found that there was much that they struggled to remember on their own. This became the driving force behind Nurture: to deliver a smooth, engaging user experience and allow this new hobby to become something that they fall in love with, rather than feeling overwhelmed by it.

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Green screens

As shown in its onboarding and in the breakdown of features used during Nurture’s promotion, accessibility was a driving force behind the development of this application. All aspects of it are designed in a way to empower the user through an experience tailored specifically to their needs. A wide variety of human-centred design techniques and empathy-driven processes were harnessed throughout bringing Nurture to fruition, such as journey mapping, utilising the 5 Whys, and designing a persona based on my user. Due to the intimate nature of these processes, it allowed Nurture to imbued with the same high degree of connectivity between user and application that I always aim to achieve between myself and those I work with.

On top of that, Nurture was also just a straight up blast to create because, hey, who doesn’t love plants?

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